Smokin’ hot BBQ raises funds for Heater Meals

Mmmm. What is that delicious aroma?

BBQ Luncheon - Heater MealsIt is the product of the secret recipes of a couple of part-time barbecue chefs – Don Rau, Swope Health facilities manager, and John Morris, Swope Health supervisor of materials management. The two colleagues are cooking up a BBQ lunch for their colleagues as a fundraiser for our Outreach Services program.

The event is the product of a shared passion for barbecue and for supporting Swope Health patients who are experiencing homelessness.

“We bonded over barbecue,” Don recalls. “We’d sometimes cook for department lunches and others.”

When the two learned about a need for Heater Meals in the outreach program, they decided there had to be a way they could help. They hit on the idea of hosting a barbecue lunch for Swope Health associates.

BBQ Luncheon

The luncheon will be part of Swope Health’s celebration of National Health Center Week, on Friday, Aug. 9. The meal consists of a choice of ribs, veggie/black bean burgers, pork or brisket sandwiches, plus beans, slaw, chips and water.

John said he has been smoking meat for more than 30 years, inspired by his dad who taught him the basics of grilling when much younger. Since then, he has expanded his menu to include turkey, ribs, pork and brisket. He has also developed his own special recipes of rubs and spices.

Don got his inspiration from his father. “I started grilling at my Daddy’s knee,” said Don, “I guess I was about 8 years old.”

About 20 years ago, Don started entering contests and “got serious” about smoking meats. He also started developing rubs and sauces of his own.

“I do it because I love it,” he said. “I enjoy cooking and feeding people.”

The two chefs, both military veterans, over the years found they had a lot in common as they shared tips and suggestions. While they swap cooking and grilling stories between themselves, don’t expect them to share their recipes.

“Oh, no,” John said, “it’s a secret.”

Celebrating the Nation’s Community Health Centers

National Health Center Week 2019Aug. 4-10, 2019, is National Health Center Week, a time to raise awareness and celebrate the accomplishments of America’s health centers.

According to the National Association of Community Health Centers, health centers serve 28 million patients a year – a number that grows every year along with the demand for affordable primary care.

The association sponsors the week of recognition under the theme “America’s Health Centers: Rooted in Communities.”

The theme includes special topics of focus on each day of the week:

  • Sunday, Aug. 4: Social Determinants Day. The social determinants of health are the socioeconomic conditions, environmental conditions, institutional and social networks that affect how a community lives, works and ages. By understanding patients’ clinical and non-clinical needs, health centers can take steps to improve health outcomes.
  • Monday, Aug. 5: Healthcare for the Homeless Day. This day celebrates and advocates for the Healthcare for the Homeless programs, which provide care to more than 1.3 million individuals experiencing homelessness nationwide. These programs address poor nutrition, inadequate hygiene, exposure to violence and weather-related illness and injury and the stress of housing instability faced by individuals experiencing homelessness. Learn more from the National Health Care for the Homeless Council, which advocates the idea that no one deserves to be homeless.
  • Tuesday, Aug. 6: Agricultural Worker Day. Health centers serve 20 percent of the estimated 4.5 million agricultural workers in the United States, including migrant and seasonal agricultural workers and their families. Learn more from the National Center for Farmworker Health.
  • Wednesday, Aug. 7: Patient Appreciation Day. National Health Centers are required to have boards of directors are made up of at least 51 percent consumers. This means that patients from the community, representing the race, ethnicity and socioeconomic status of the community, have a voice in making health centers aware of needs and holding them accountable. Learn more from the Health Center Advocacy Network.
  • Thursday, Aug. 8: Stakeholder Appreciation Day. Health centers depend on legislative support to deliver on their mission, through the $7.8 billion in federal grant funding for the Community Health Center program. This is the day to recognize and applaud local, state and federal legislators whose advocacy is integral to the success of health centers across the nation.
  • Friday, Aug. 9: Health Center Staff Appreciation Day. This day provides a public “Thank You” to the associates at health centers who deliver high quality health care to patients in need.
  • Saturday, Aug. 10: Children’s Health Day. Health centers provide primary health care services to more than 8 million children in the United States. Programs include well-child exams, nutrition support, behavioral health services and events providing books, car seats, back-to-school supplies and much more – all to help children feel healthy, happy and empowered.

At Swope Health, all are welcome on Wednesday, August 7, Patient Appreciation Day, to enjoy healthy treats and snacks provided by United Healthcare. Swope Health associates are raising funds for homeless meals through a special barbecue luncheon on Health Center Staff Appreciation Day.

National Health Center Awareness 2019 National Health Center Awareness 2019 National Health Center Awareness 2019

Come to the Birthday Bash on July 27th!

Swope 50 Year AnniversaryWe are throwing a party to celebrate the 50th anniversary of Swope Health Services and YOU are invited!

Join us from 10 a.m. to 2 p.m. Saturday, July 27, at Swope Health Central, 3801 Blue Parkway. Here is the line-up of activities, all free and open to everyone:

  • 10 a.m.: Rev. Wallace S. Hartzfeld Sr., retired pastor of Metropolitan Missionary Baptist Church, will deliver opening remarks and an invocation to launch the celebration. The Anointed Praise Ministry from the Swope Parkway United Christian Church will join him.
  • Throughout the day, we’ll have a DJ on stage at the KC Parks Show Wagon playing lively music and serving as emcee introducing programs, sponsors and vendors.
  • Noon: Join the KC Marching Falcons as this vibrant drill team leads us in a rousing rendition of the “Happy Birthday” song. De Barker will direct us in the Kansas City Two-Step and provide insights on soul line and two-step dancing. De, a two-step instructor and cultural historian, promotes line and two-step dancing through De Barker Event Planning Services and “I Like Kansas City 2Step” events.
  • 1 p.m.: See a Fashion Show, featuring Swope Health associates, portraying popular fashions from the 1970s to present day.
  • The Carnival runs all day:
    • Acts and activities include a juggler, unicyclist, face painting, a balloon artist, a caricaturist, a photo booth and selfie station.
    • Tour the Kansas City Fire Department’s pumper truck and meet the officers from the Kansas City Police Department’s Mounted Patrol Section.
    • Check out the Kansas City Zoo’s Mobile Petting Zoo.
    • Visit the craft stations set up by Home Depot and find snacks and drinks a food trucks.
    • Take a break for some self-care at the Resiliency Room, inside the Swope Health C Building, where you will find chair massages, aromatherapy herbs and oils, and activities like journaling. Pick up a mindfulness card or a painted rock.

Parking is available at the Mazuma Credit Union, 4001 Blue Parkway, and Bruce R. Watkins Cultural Center, 3700 Blue Parkway.

We hope you’ll join us for the party! It’s our chance to say Thank You and get ready for our next 50 years!

Marching Falcons KCPD Mounted Patrol KCFD Behavioral Health Block Party

Celebrating 50 years and more – put these events on your calendar!

Swope Health is celebrating 50 years of service in Kansas City. The party is about to heat up with a series of events in July, August and September – plus other community activities, too.

Mark your calendar and plan to be with us at these events:


KC Public Health and Safety Fair 2019July 13, 2019
10 a.m. to 2 p.m.

The 13th Annual Kansas City Public Health & Safety Fair

Swope Health will support the 13th Annual Kansas City Public Health & Safety Fair at Arrowhead Stadium Founder’s Plaza from 10 a.m. to 2 p.m. Saturday, July 13.

This free event is sponsored by Missouri Sen. S. Kiki Curls, in partnership with the Missouri Department of Health and Human Services Office of Minority Health, the Black Health Care Coalition, Kansas City Missouri Police Department, RideKC, Truman Medical Centers and the Kansas City Chiefs.

The event features health screenings, immunizations, student sports physicals, food and giveaways of bicycles and helmets and more. Free transportation is available.

See the event website for details: You can also download the event flyer (PDF).

The event is designed to raise awareness of health disparities in the minority community. The event encourages preventive care, physical activity, healthy eating and cooking habits, and more.

Swope Health Northland ClinicJuly 19, 2019
9 a.m.
Open House and Ribbon Cutting Celebration at the remodeled Swope Health Northland Clinic

Swope Health will hold an Open House and Ribbon Cutting Celebration at the remodeled Swope Health Northland Clinic, 2906 N.W. Vivion Road in Riverside, Missouri, 9 a.m., Friday, July 19.

Join us for tours of the new facility starting at 8:30 a.m. and again right after the ribbon-cutting ceremony. Enjoy light refreshments and meet our providers and team.

Swope 50 Year AnniversaryJuly 27, 2019
10 a.m. to 2 p.m.
Swope Health Birthday Bash

Join us for the Swope Health Birthday Bash, at Swope Central, 3801 Blue Parkway, from 10 a.m. to 2 p.m. Saturday, July 27.

Everyone is invited to this free party, featuring carnival games, music, dancing, arts & crafts, food, vendors and information booths and, of course, birthday cake!  Parking is available at the Mazuma lot just east of Swope Health Central.

“This is our chance to say ‘Thank you’ to all of our clients and the community,” said Michelle Keller, vice president for Community Engagement, Development and Outreach. “We can’t wait to celebrate with you.”


KCPSEF_Logo_VerticalAugust 3, 2019
10 a.m. to 2 p.m.

Children of all ages are invited to celebrate and prepare for the start of the new school year at Summerfest, 10 a.m. to 2 p.m. Saturday, August 3.

Swope Health will participate in the event, which spreads over two square blocks at the Kansas City Public Schools Board of Education Park, 2901 Troost Ave.

The event features live entertainment, athletic competitions, educational games and free food.  Students can register for a free backpack, school supplies and a T-Shirt, and can visit with teachers and principals of the Kansas City Public Schools at the event.  The celebration is sponsored by the Kansas City Public Schools Education Foundation.

NHCW 2019 logoAugust 4-10, 2019
National Health Center Week

Swope Health recognizes National Health Center Week, August 4-10, 2019, with a series of community events. The National Health Center Week celebrates the role centers like Swope Health perform in the community – providing high-quality healthcare, improving health outcomes and narrowing disparities in care. Nationally, health centers provide care to more than 28 million patients.

At Swope Health, Wednesday, Aug. 7, will be Patient Appreciation Day. Working with United Healthcare, we will offer healthy treats for all.

On Friday, Aug. 9, there will be a special barbecue luncheon to raise funds for the homeless program. Stay tuned for additional activities in the community throughout the week.


Swope Golf TournamentSeptember 16, 2019
50th Anniversary Golf Tournament

Are you a golfer? Here’s your chance to practice your swing while celebrating at our 50th Anniversary Golf Tournament.

The event will be held Monday, Sept. 16, at the Hillcrest Golf Club, 8200 Hillcrest Road, Kansas City, Missouri.

The event is open to teams of four or individual players for a sponsorship fee. The event includes contests in driving and putting, as well as food, games and special “goodie bags” for all participants.

The best part:  all proceeds from the Tournament will go to the Swope Health Patients In Need fund.

Find more details and register at Swope Health Golf Tournament.


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<categories: SH events, Our Community>

Swope Health is Open for Tours

Swope Tours Now Available

Kristina Duran, Pediatric Support Specialist, met with members of the Kansas City Plaza Rotary Club during a recent vocational visit to Swope Health.

On a recent afternoon, more than a dozen members of the Kansas City Plaza Rotary Club assembled in the lobby of Building A at Swope Health Services. From there, the Rotarians walked through the entire facility – from pediatrics to behavioral health, dental to optical, pharmacy to radiology and more.

Directed by Dan Barnett, Swope Health Communications Specialist, the tour covered the history of Swope Health and introduced the visitors to staff associates who described their department’s operations and answered questions. Each department was marked with a poster on an easel.

The entire tour, which included frequent stops for questions and answers, took about an hour.

“We’re always happy to show the community how we operate,” said Michelle Keller, vice president of community engagement, development and outreach. “We love giving people a better understanding of all the services we offer at Swope Health.”

Plaza Rotary Club Collects Donations

Swope Tours Now Available

Tours like this one led by Michelle Keller, right, cover both floors of the Swope Health Central facility with stops at the clinics and departments with community service offerings.

The Plaza Rotary club is a service organization. Its members had collected small bottles of single-use toiletries like shampoos, soaps and deodorants and donated them to the Swope Health homeless program, for clients served by the Swope Health Mobile Medical Unit. The tour was a chance to learn more about Swope Health.

All the club members left with deeper appreciation of the array of services offered. “I had no idea,” said Richard Cane, a Rotarian who made his first visit to Swope Health and peppered the tour guides with questions.  Bob Merrigan, another member of the club, agreed. “I was very impressed with the entire outfit,” he said. “It’s obvious that this organization does good work for community.”

If you or your organization would like to tour Swope Health, please contact Dan Barnett at 816-599-5710 or

Swope Tours Now Available

Ebony Peterson, Community Health Worker, from the WIC program at Swope Health, talks with visitors about the “wraparound services” offered to provide assistance for women with young children. The coordinators provide guidance to services offering food, housing, baby supplies, transportation and more.

Trauma-Informed Care Techniques… Because we care.

Trauma-Informed Care Techniques

From left, Alicia Johnson, Residential Supervisor; Candice Owen, Residential Qualified Mental Health Professional; Chris Williams, Training and Development Specialist; and Carla Lee, Patient Community and Education Specialist, welcome Swope Health associates to the “Peaceful Pause.”

At Swope Health, associates use trauma-informed care techniques to offer support and coping skills to help people who feel depressed, frightened, angry, helpless, overwhelmed or stressed.

“Trauma-informed care is an awareness that everyone experiences trauma in their lives, in some way or another,” said Laurie Cox, Director of Integrated Recovery Services. “We understand that trauma can take a variety of forms and can cause a variety of responses. We recognize how common trauma is and we know that anyone who’s experienced trauma needs support and understanding.”

We See Trauma

All too frequently, associates at Swope Health see clients facing trauma, involving physical abuse, emotional abuse, sexual abuse or neglect. The Centers for Disease Control and Prevention (CDC) estimate about one in seven children will experience abuse each year, and the number increases for children in lower socioeconomic status.

Additionally, the CDC notes that one in four women experiences domestic violence, and one in five women experiences rape.

Trauma Reactions

Trauma-Informed Care

D’Ambra Baker, Behavioral Health Consultant-Outreach, was on hand to explain how seeing through different colored lenses can stimulate different types of energy.

Reactions to trauma can vary widely. Some people may withdraw or feel depressed while others may respond with anger or violence. Recognizing the range of reactions is part of understanding trauma and providing care, Laurie said.

“We are here to help you manage your mental health and learn good strong coping skills,” she said.

Trauma Transformers

With that awareness, Swope Health has formed a team called the “Trauma Transformers” to use the techniques of trauma-informed care with the community and associates.

“We all need self-care,” said Carla Lee, Patient Community and Education Specialist and one of the Trauma Transformers leaders. “If we are not healthy mentally, physically, emotionally or spiritually, we will not be able to help others be successful.”

Peaceful Pause

D’Ambra Baker, Behavioral Health Consultant-Outreach, was on hand to explain how seeing through different colored lenses can stimulate different types of energy

Play therapy included hands-on activities, like solving the Rubik’s cube puzzle.

To demonstrate self-care at Swope Health, the Trauma Transformers host periodic events and activities for associates. In May, the team sponsored a “Peaceful Pause” – relaxation stations set up to allow associates to take a break from their work to achieve a moment of peace and mindfulness. The event used color therapy, aromatherapy, play therapy and coloring stations for associates to explore. Associates also were treated to healthy snacks– reminders of the importance of physical health, too.

More than 70 associates took advantage of the peaceful pause, which featured soothing music and soft lighting during the two-hour event.  Some wore colored sunglasses to experience differing energy levels while reading inspirational notes; others experimented with the sensations caused by a variety of aromatic oils.

“We want you to know that we care about you, and we want you to take care of yourself, too,” Carla said.

Every day, someone feels depressed, frightened, angry or helpless. Every day, Swope Health stands ready to offer assessments, treatment, support and coping skills. You can visit or call the Behavioral Health team at (816) 922-1070 for an appointment.


Celebrate Mental Health Awareness Month

Respect LogoMay is Mental Health Awareness Month, as designated by the National Alliance on Mental Illness, an organization that advocates and supports Americans with mental illness. To mark the observance, the Respect Institute will host the Fifth Annual “Respect for Mental Health Awareness” program, 5:30 to 8 p.m., Tuesday, May 7 at the Kauffman Foundation, 4801 Rockhill Road, Kansas City.

The program is free and open to everyone. Swope Health, along with other metro area healthcare providers, will be on hand to share information about resources for mental health.

The keynote speaker will be Rachel O’Brien, a board-certified music therapist with Truman Medical Centers.

In addition, a number of speakers from the Respect Institute will share their personal stories about mental illness and recovery. The program also features a panel discussion between a crisis intervention officer of the Kansas City Police Department, a therapist, a minister and a teacher. The program encourages people to talk about mental health and reduce the stigma associated with mental illness.

Respect Institute

2019 Mental Health Awareness EventThe Respect Institute, launched in 2010 through the Missouri Department of Mental Health, teaches individuals who have mental illnesses to share their personal stories of recovery with public audiences. The hope is to foster a better public understanding of mental illness and related issues.

The institute trains about 10 to 15 individuals a year, and facilitates presentations to public groups including those at high schools, churches, probation offices, shelters and civic organizations. Over the years, the institute has trained 60 people and about 35 currently are available to speak.

Kansas City’s chapter of the Respect Institute is the largest in the state, largely due to the activity of the three local leaders – Trena Fowler of the Center for Behavioral Medicine; Kellie Sullivan of Truman Medical Centers; and Ruthe Workcuff of Swope Health.

“I like to remind people we are all on a mental health continuum, and we don’t know what traumatic experience might knock us off balance at any moment,” Ruthe said. “I always tell people about the Ten Commandments of good mental health.”

Participants from the Missouri Department of Mental Health, Comprehensive Mental Health Services, ReDiscover, Tri-County Mental Health Services Inc., and Truman Medical Centers will also participate at the Respect celebration.

Mental Health Facts in America InfographicTen Commandments of Good Mental Health

  • Think positively. It’s easier!
  • Cherish the ones you love.
  • Continue learning as long as you live.
  • Learn from your mistakes.
  • Exercise daily. It enhances your well-being.
  • Do not complicate your life unnecessarily.
  • Try to understand and encourage those around you.
  • Do not give up. Success in life is a marathon.
  • Discover and nurture your talents.
  • Set goals for yourself and pursue your dreams.


A look back in time.

Swope 50 Year AnniversaryOn a recent Friday afternoon, for just a moment, an audience at Swope Health Central hit the “pause” button to think about what life was like in 1995. The reason? The unsealing of a time capsule placed in the wall of the building by members of the Swope Health Board of Directors and staff members that year. They offered mementos and messages for a future audience.

Fast forward 25 years. That “future audience” of current staff, board members, patients and community representatives were on hand to witness the opening of the time capsule as part of the kickoff of Swope Health’s 50th anniversary year.

Dave Barber

Dave Barber, President and CEO, kicks off the celebration of Swope Health’s 50 years of service to the Kansas City community.

The event began with brief remarks from President and CEO Dave Barber. He spoke of the past, while inviting the audience to offer suggestions of items and messages to place in a new time capsule at the end of 2019.

The unveiling was managed by Dan Barnett, Manager of Communications and Special Events, who wore white gloves as he opened the box and carefully handled each item.

The time capsule included:

  • A proclamation from the Mayor of Kansas City Emmanuel Cleaver II – who today serves as a Representative in Congress.
  • Photos of the Board of Directors.
  • Sample medical records — on paper! Today’s medical records are electronic and available via a Patient Portal from the internet and a mobile app called Healow.
  • Dan Barnett

    Dan Barnett, Manager, Communications and Special Events, reads from the Mayor’s Proclamation on the dedication of the Swope Health Central facility in 1995.

    Polaroid photos of members of the Swope Health staff. Some of the staff members are still working in the same departments!

  • Sample eyeglasses that were the height of fashion in 1995.
  • A listing of codes used for the diseases known in 1995. The listing for today is much larger, a reflection of the advances in medical knowledge.
  • Calendars, memos, guidebooks, pamphlets and other documents, preserved as printed materials, faxes, slides and on discs (CD-ROM).

The mementos will be organized into a traveling display that will be showcased at each of Swope Health’s locations before year-end.

The Time Capsule Opening Ceremony  was the first of a series of events Swope Health will use to celebrate 50 years of service in the community. Other events are scheduled throughout the year, including a community birthday party, a gala celebration, and a year-end event to seal a new time capsule.

Swope Staff Members

Staff, members from the board of directors, patients and community partners gathered for the time capsule’s unsealing. Participants were treated to a hot chocolate bar and cookies as part of the celebration.

Naimish Patel

Naimish Patel, Chief Financial Officer, holds a Polariod picture of an earlier version of himself in the Finance Department at Swope Health.

Time Capsule Items

The variety of items unearthed in the time capsule.

Walk a mile in my shoes…

Rachel MelsonLet’s think about socks for a minute. You probably barely give them a thought, until one goes missing in the wash.

But for the people in our community without regular, permanent housing, those simple socks can make a big difference, says Rachel Melson, Doctor of Nursing Practice, who works in Swope Health’s outreach and Mobile Medical Unit (MMU).

“So many of my patients are embarrassed by their feet and their socks, which may be the same pair they have worn all month,” Rachel said. “They have to walk miles and miles every day to get around and many of them experience foot issues because of that.”

Socks contribute to physical health and mental wellbeing, she says. For example:

  • In cold temperatures, it doesn’t take long for frostbite to set in – about 30 minutes in subzero temperatures. According to Intellicast records, Kansas City traditionally has at least three winter months registering temperatures below 32 degrees, the freezing point.
  • When socks get wet, they can breed bacteria, which can cause infection.
  • Individuals with diabetes are at greater risk of skin injury, infection and amputations, making it even more important to keep feet healthy and free of blisters or sores.
  • Clothing often conveys a feeling of self-worth. People are more motivated to seek support if they have confidence in their appearance. It’s harder to stand tall without clean clothes, socks and shoes.

Hypothermia Infographic

socks and hops

The annual Socks and Hops gala in November 2018 resulted in about 15,000 pairs of new socks donated for the homeless population served by Swope Health.

Rachel says she has seen socks make that kind of impact with homeless individuals.

“It is truly an amazing change in their mood when they are given a new pair of socks to put on instead of their old ones,” she said. “There is nothing like putting on a new pair of socks to make you feel just a little better about yourself.”

Those are the reasons why Swope Health makes such an effort with annual events like Socks and Hops to raise awareness of the need. The most recent event in November 2018 generated donations of more than 15,000 pairs of socks, including donations from corporate sponsors.

Corporate Sponsors

  • Sock 101 is a Kansas City-based custom sock manufacturer. The company designs socks for fundraisers, giveaways, employee gifts, trade shows and general retail. The company emphasizes fun and functionality, said Tosha Everhart, the Sock Boss (yes, that’s her company title) at Sock 101.
    SOCK101 Logo
  • Notes to Self, another Kansas City-based firm, has been a sponsor of the event since 2015. This company creates socks that deliver positive messages. Putting on the socks, the wearer sees a message – I am beautiful, strong, awesome, confident, courageous, joyful or amazing. The idea is to bring positive thoughts to mind while putting on socks.Since its founding in 2011, the company has donated more than 50,000 socks to women’s shelters and other homeless service providers.
    Notes to Self Logo
  • Another contributor to this year’s flood of socks was Bombas LLC, a New York City-based company that makes socks. For each pair of socks purchased, the company donates one pair to someone in need. Founded in 2013, the company has donated more than 10 million pairs of socks – including 10,000 pairs to Socks and Hops.The donated Bombas socks are specially designed for use by people who may not have easy access to laundry. The socks are made with an anti-microbial treatment so they don’t need to be washed as often and reinforced seams and darker colors give them greater durability with less visible wear.

Socks and Hops

The MMU and Socks

“We are kind of known for socks now,” Rachel said. “People seek us out to see if we have any to give.”

Every patient who visits the MMU is given a pair or two of socks on their way out. The MMU makes regular visits to homeless shelters throughout the Kansas City area, year-round.

“Every person deserves to feel good about themselves and to have the opportunity for health,” Rachel said. “The socks we give out are just another way we try to help our patients achieve health and happiness. Socks are often an overlooked part of our wardrobes, but to our patients, a new, clean pair of socks can help prevent disease and promote a sense of wellbeing.”

Swope Health always welcomes donations of new, clean socks and other items. If you’d like to help out, please visit the Swope Health Giving page to learn more, including how you can volunteer or purchase items from our Homeless Outreach Wish List.

New Year, New Look!

By Michelle Keller, Vice President, Community Engagement, Development & Outreach.

50th AnniversaryHello!  Do you see something different here today?

We have created a new look for Swope Health, at the same time we celebrate 50 years of service to our community.

The leadership team and Board of Directors agreed a new look would be an excellent way to kick off our next 50 years.

Why a new look?

As we reflected on our years of service, we also evaluated how we perform – our strengths, weaknesses and opportunities.

We identified four pillars to define our service to the community, and we re-imagined how we could show you our commitment, starting with our name. The new look should guide us into the future.

Appointment CardsFirst, the four pillars of our service:

  • Understanding: We relate to you, no matter where you are in your healthcare journey.
  • Invested: We’re committed to the communities we serve and the people who need care.
  • Accessible: Our knowledge, services and caring providers are available to everyone.
  • Skilled: Our staff delivers high-quality, expert care at every moment.

We worked with a professional branding firm, Native Digital, whose team challenged us with a question: If Swope Health was a person, what kind of person would we be?

We came up with three ideas: We would want you to think of us as a friend, counselor and advocate.

As a friend, we listen, care about you and work hard to have mutual trust. We speak your language.

As a counselor, we drive you to better understand yourself and to become the best you can be, through empathy, guidance and wisdom.

As an advocate, we are invested in your success and we boost you up so you can achieve your goals. We’re with you on your path to health.

Swope HealthAnd it’s that idea – a path leading to a healthier, happier life – that sparked the change to the logo.

We widened the bottom of the “S” to make it look more like a path, the flowing start of a journey. We also simplified the look of the lettering and made it less formal, more friendly.

Then finally, we jazzed up the colors! We want to be clean, bright and fresh.

You’ll see vibrant colors throughout our presence: pink and maroon, dark blue and light blue, dark green and light green.

All of this comes together in our new look. I hope this gives you a peek into our thinking and I hope you will see us in a new light.

Let us know how we’re doing in meeting our pillars and serving as your friend, counselor and advocate.

Comments always welcome – use the text box below or send an email to