By Michelle Keller, Vice President, Community Engagement, Development & Outreach.
Hello! Do you see something different here today?
We have created a new look for Swope Health, at the same time we celebrate 50 years of service to our community.
The leadership team and Board of Directors agreed a new look would be an excellent way to kick off our next 50 years.
Why a new look?
As we reflected on our years of service, we also evaluated how we perform – our strengths, weaknesses and opportunities.
We identified four pillars to define our service to the community, and we re-imagined how we could show you our commitment, starting with our name. The new look should guide us into the future.
First, the four pillars of our service:
- Understanding: We relate to you, no matter where you are in your healthcare journey.
- Invested: We’re committed to the communities we serve and the people who need care.
- Accessible: Our knowledge, services and caring providers are available to everyone.
- Skilled: Our staff delivers high-quality, expert care at every moment.
We worked with a professional branding firm, Native Digital, whose team challenged us with a question: If Swope Health was a person, what kind of person would we be?
We came up with three ideas: We would want you to think of us as a friend, counselor and advocate.
As a friend, we listen, care about you and work hard to have mutual trust. We speak your language.
As a counselor, we drive you to better understand yourself and to become the best you can be, through empathy, guidance and wisdom.
As an advocate, we are invested in your success and we boost you up so you can achieve your goals. We’re with you on your path to health.
And it’s that idea – a path leading to a healthier, happier life – that sparked the change to the logo.
We widened the bottom of the “S” to make it look more like a path, the flowing start of a journey. We also simplified the look of the lettering and made it less formal, more friendly.
Then finally, we jazzed up the colors! We want to be clean, bright and fresh.
You’ll see vibrant colors throughout our presence: pink and maroon, dark blue and light blue, dark green and light green.
All of this comes together in our new look. I hope this gives you a peek into our thinking and I hope you will see us in a new light.
Let us know how we’re doing in meeting our pillars and serving as your friend, counselor and advocate.
Comments always welcome – use the text box below or send an email to editor@SwopeHealth.org.